Avery Dennison launches AD Maxdura® Flexible Laundry UHF Hard Tag designed for laundry management industry

Avery Dennison launches AD Maxdura® Flexible Laundry UHF Hard Tag designed for laundry management industry

MENTOR, Ohio — November 7, 2023 — Avery Dennison has today announced the launch of the AD Maxdura® Flexible Laundry UHF Hard Tag, designed specially for rough environmental conditions in the laundry management industry. 

The structure, size and performance of the RFID hard tag meets industry requirements to speed up inventory processes for hotels, hospitals and restaurants. 

Made from recycled polyester and with a thickness of 1.4mm, the compact tag supports enhanced garment classification and can contribute to the efficient usage of water and energy. Featuring a reinforced IC, the tag can survive detergents, 200 wash cycles of water immersion, up to 60 bars of pressure (the standard for industrial washing) and temperatures of up to 200°C. The tag offers an optimized reading distance of up to 10 meters and can be directly sewn onto sheets, garments and other laundry items.  

By complying with all relevant industry standards (ISO 18000-63 and OEKO-TEX® Standard 100) and passing broad and strict quality tests for temperature, humidity and pressure resistance, the AD Maxdura® Flexible Laundry Tag is positioned to become the benchmark RFID tag in wet industry segments. It has been manufactured according to the industry’s highest quality standards, as certified by the European EPC Competence Center.

Find out more about the AD Maxdura® Flexible Laundry UHF Hard Tag here.

Media contact

Jack Gibson
Global PR Manager

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

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