Avery Dennison launches AD Twist U7XM inlays – designed for challenging industrial environments

MENTOR, OH – May 25, 2022 - Avery Dennison Corporation (NYSE: AVY) has today announced the new AD Twist U7XM inlays for inventory and supply chain management applications in challenging environments, such as automotive, aerospace and other industrial sectors. The new UHF RFID inlays have been designed specifically for environments where metal is in situ to an inlay such as within pipes, tubes and cable harnesses.

AD Twist U7XM meets the requirements of industry bodies such as the German Association of the Automotive Industry (VDA) and features a tiny, optimized form factor measuring 27 x 27 mm / 1.063 x 1.063 in, making it suitable for converting into loop tag format. This creates flexibility in terms of the range of asset sizes and materials that can be tagged and features a long and stable read range in challenging close-to-metal applications.

Lauri Hyytinen, market development manager, automotive, at Avery Dennison Smartrac comments: “The AD Twist U7XM is a global product supporting FCC and ETSI frequencies,  designed for any demanding industrial environment where metal is a factor. It can be used to tag cables, tubes and wires or other applications where attaching a standard UHF RFID inlay on the surface of an item has previously been a challenge. We see it as being particularly suitable for the rapidly expanding  production of electric vehicles and it ships with 448-bit EPC and 2048-bit user memory, which means it meets the requirements of VDA and other industry associations globally.”

AD Twist U7XM is available immediately and features NXP’s UCODE 7XM ICs with extended memory, which supports 2 kbit of user memory. This makes it suitable for applications which require extended user memory to store data specific to products and also features brand protection via digital signature. A solid read distance of 4-6 meters over both FCC and ETSI frequency areas enables added flexibility to support a broad range of use cases. 

Avery Dennison Smartrac inlays and tags are halogen-free and are compliant with ISO 9001:2015 Quality Management as well as ISO 14001:2015 Environmental Management, which ensure a reliable and state-of-the-art product that meets a variety of applications with extended user memory needs.

Media contact
Hannah Bernard
Global Senior Director, Marketing Communications

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

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