Connected products and ‘labels that speak’

Connected products are a key driver of supply chain traceability, and are enabling a trusted relationship between a brand and a consumer that builds over time because you can ‘keep talking’ to the product you bought. Listen to this insightful discussion on ‘connected products’ and ‘labels that speak’, between Max Winograd, VP, Connected Products, Avery Dennison Smartrac, and tech journalist Guy Clapperton.