Why transparency matters


A Portrait of a Supply Chain

At Avery Dennison we believe technology can be a force for good and enable a better tomorrow. Our latest film “A Portrait of a Supply Chain” is an expression of this vision, a future where technology can drive positive change both for the people and for the planet. 

We partnered with The Smalls, an agency of localized filmmakers from all around the world, to capture what transparency means to the people working at the heart of supply chains. From deep connections to the land, to safer and more sustainable practices - we get an insight into their work and commitment to the community and the environment. 

“This link with the land is what I value the most as a human being” says Verónica Candelero García, owner of Cacaste, Mexico, a cacao (cocoa) producer for the beauty industry. Verónica’s business sits at the first step of the supply chain: Sourcing and processing raw materials. The connection between humans and land is intertwined with the way supply chains have developed over the course of centuries. Further apart than ever, the end consumer and the producer can now be connected again - through the use of technology.

For Ryan Nienaber, owner of Greenfish, a small scale family seafood business operating out of Cape Town, traceability is key: “Consumers want to know more and more about where [their food] has come from.” Not only because of the quality and safety of the ingredient itself, but also because as shoppers we’re becoming increasingly aware of the “100 hands” that it took to catch, package and distribute the goods we use daily. And it matters that the people, not just the products, are empowered along the journey.

Knowing a garment’s origin and ethical production for example is quickly becoming imperative in the fashion industry. Emma Bonar, owner of 69b, a sustainable clothing boutique in London, is at the final step of the supply chain - the end customer. “We work with a brand that puts QR codes on their garments’ labels so that a customer can understand the entire journey. You almost know the person who was involved in making your jacket or a pair of jeans - that’s a lovely feeling.”

"In technology terms the word ‘disrupt’ is often used in a positive sense and that can also be applied here. There is now the opportunity to rethink how goods are sourced, manufactured, transported, and interacted with. Applying data-driven analysis to each part will not only make organizations more efficient but improve the well-being of the planet and those that live in it." – Francisco Melo, Vice President and General Manager, Avery Dennison Intelligent Labels


By assigning a digital ID at source you can enable:

Speak with one of our experts to explore how our technology can enable transparency for your business.

Organizations have a vested interest in delivering supply chain transparency. Consumers are increasingly mindful of the social and environmental impact of their purchasing decisions, while 83% of business leaders believe that supply chains and associated technologies can support their sustainability objectives. With the introduction of digital ID technologies, it becomes possible to provide unique traceable identities for every product, enabling transparency from raw materials to end product and beyond. This offers consumers the highest standards of visibility, safety, education and authenticity possible, while giving businesses complete control over their supply chains.

Find out more about how our sustainable digital ID solutions can deliver transparency for your business.

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