Max Winograd

Max Winograd, Vice President, Connected Products, Intelligent Labels

Vice President, Connected Products

Avery Dennison Smartrac

As Senior Director, Digital ID and Ventures, Max is responsible for leading our digital identification platform, enabling any everyday item to have a unique digital identity.  

Max also continues to lead Avery Dennison's corporate venture capital (CVC) program and serves on the boards of directors of three of Avery Dennison’s CVC portfolio companies. Before joining Avery Dennison in 2017, Max was co-founder and CEO of NuLabel Technologies ("NuLabel"), a new materials startup developing activatable materials and sustainable solutions for brands and the packaging industry.

Max has served on the Venture for America Entrepreneur Board and the Greater Providence Chamber of Commerce Board and has also been named to the 30 Under 30 lists for Forbes (2015) and (2016). Immediately before founding NuLabel, Max graduated in 2009 with a degree in Political Science from Brown University.

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