While consumers are online, your bottles are offline

Once you’ve shipped your products, it’s hard to keep connected to them and to the consumers who buy them. It’s almost as if they disappear into an offline “black hole”. This makes it difficult to control distribution and sales channels, engage new consumers and keep existing ones. But there’s a means to digitally illuminate that black hole.

Research shows that consumers love the convenience and security of Near Field Communication (NFC) contactless technology, and 44% use it either daily or near-daily,* benefiting in many ways.

* ABI Research 2020