Solutions for Apparel and Retail | Avery Dennison | RFID

Solutions for Apparel and Retail

Digital labeling technologies tailored to the apparel sector, that radically optimize supply chain management, authenticate brand integrity and conjure richer consumer experiences.

Enabling Digitisation at Unprecedented Scale for Ralph Lauren

Avery Dennison's partnership with Ralph Lauren is the first time a major fashion brand is undertaking digitisation on a massive scale. By incorporating Janela™ and RFID technology into their digitally enabled labels, the brand is building greater visibility, integrity and efficiency into its supply chain and creating the opportunity for a richer consumer experience.


Product Digitization Brings PUMA Store to Life

PUMA has partnered with Avery Dennison and EVRYTHNG to bring PUMA’s New York City flagship store to life with interactive digital product experiences. Customers visiting the store can access dynamic experiences by simply scanning the unique Janela™ QR code on each PUMA product using their smartphones. PUMA's new physical retail experience is made possible through the digitization of its products at scale, which are now – quite literally – being ‘born digital.’


Launching a Successful RFID Solution for Southern Fried Cotton

Southern Fried Cotton (SFC), an apparel company located in South Carolina, was looking for a solution to uniquely identify their products for the benefit of its retailers and company operations. As a GS1 US® Solution Partner, we worked with SFC to deploy an in-house Electronic Product Code (EPC®)-enabled item level RFID tagging solution that reduced discrepancy charge backs by 98%, increased carton unit accuracy by 99.5%, improved operation efficiencies and fulfilled customer orders quicker.

Showcasing the Future of Connected Products with adidas

Retail is changing and the consumer is more connected than ever before. Presenting alongside our customer adidas at Euroshop 2020, we discussed the future frontier of RFID – to drive customer loyalty and offer personalised experiences. At our booth, visitors could see the impact of digital technologies on sustainability and how a connected supply chain can build consumer trust and engagement.

Intelligent Labels among 100 most sustainable companies

Avery Dennison Among Barron’s Top 20 Sustainable Companies

Avery Dennison was recently recognized on Barron’s 100 Most Sustainable Companies List, moving up a rank (from position #71 to position #20) since the index was first launched in February 2018. The list acknowledges leading U.S. companies, assessed for environmental, social, and corporate governance factors.

Avery Dennison Features in World Economic Forum Report

This report summarizes the main findings of work conducted on the application of advanced manufacturing and digital technologies on future production and supply-chain models. As described in the case of Ralph Lauren in partnership with Avery Dennison, the use of digital twin digital identity technology is a solution that has been pioneered to address the challenge of counterfeiting faced by luxury goods manufacturers.  

Talk to us about how Intelligent Labels can provide a solution for your business.