You may know RFID as a solution that improves inventory accuracy by enabling retailers and brands to track individual products on their journey through the supply chain. It’s that capability that also makes RFID a powerful tool for delivering a seamless shopping experience in today’s omnichannel environment. With RFID, brands and retailers get greater visibility into their inventory, anytime, anywhere. That means they can reduce the likelihood a shopper will find that the item they want is out of stock, and leave dissatisfied.
A study by Bain & Company showed that acquiring a new customer costs five to 25 times more than retaining existing customers.
Telling a deeper story
RFID also enables brands to deliver more information, and give customers a richer one-to-one experience, at the point of sale. Our intelligent label solutions can store or capture information and transmit it wirelessly to a shopper’s smart device, giving consumers the option of learning much more about the product before they buy. This can be especially powerful when it comes to describing how a product was sourced and made, given the value consumers increasingly place on sustainability.
Vela™: Making window displays personal
VelaTM, our groundbreaking, dynamic advertising system for display windows, is a turnkey platform for digitally transforming windows into eye-catching switch-on, switch-off projections of campaigns, promotional offers, and personal content. VelaTM HD liquid crystal display technology enables retailers the flexibility to combine traditional merchandising with innovative and narrowly targeted digital advertising, resulting in a more meaningful and personalised experience for shoppers.
The display window retrofit is adaptable to indoor storefront windows of any dimension, with precise laser cutting allowing projection on any screen shape for your needs.
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