Touchless yet Enticing
What’s exciting is that ‘touchless technology’ does not have to impair the overall retail experience – it could in fact enhance it whilst ensuring that social distancing rules are adhered to. Imagine a retail experience where you can always find what you are looking for, where and when you want it and have the opportunity to interact digitally to receive personalised content, checkout through your mobile and even virtually try on clothes. With hygiene conscious consumers, retailers will be pushed to ‘think outside the box’ and offer new ways to interact with products. Take beauty products for example – imagine if instead of applying the tester lipstick in-store before you make the purchase you could simply look into an augmented reality mirror and see the color digitally applied on your lips in real time? RFID based solutions create the foundation that can enable this and more.
The Future Belongs to Connected Products…
If all of our products became enabled with a digital trigger such as QR code or NFC then it opens up the opportunity for the product to become a 1:1 connection between the brand and the consumer – where our smartphones become the portal to a digital word of unique experiences. We could get access to information on the products provenance, additional product suggestions and rewards – we could even reorder a new one when it has reached its end of life, without having to leave our homes!
…and Touchless Retail Concepts
Even if the increasing demand for – in the full sense of the word – touchless retail experiences is currently driven by the COVID-19 pandemic, there is every indication that highly automated stores with self-service ordering, self-checkout, and grab-and-go technology will establish themselves in the retail landscape of the future.