Xiao Fu

Xiao Fu is responsible for defining Avery Dennison Smartrac's IT strategy, delivering technology-enabled programs and tangible business benefits, as well as unlocking future business opportunities. Xiao joined Avery Dennison in 2021 and is based in Stuttgart, Germany. She works in close collaboration with strategic partners and matrix internal teams.

Before joining Avery Dennison, Xiao worked in Asia and Europe, most recently as the Head of Digital Transformation in Novartis China. Prior to that, she worked as Head of Digital Innovation and Business Development and Head of Digital Business at BP and Senior Manager of Change Management in KONE Corporation. Xiao has a Master of Economics and Business Administration degree in International Management from HANKEN School of Economics, Finland.