Francisco Melo

Francisco Milo, Vice President and General Manager, Avery Dennison Smartrac

Vice President and General Manager

Avery Dennison Smartrac

Francisco is a global leader in digital technologies with over 20 years’ experience in enterprise strategy and new technology adoption. He is a firm believer in using technology as a force for good in society and in the power of digital identities to tackle some of the world’s toughest challenges such as climate change. 

As vice president and general manager of Avery Dennison Smartrac, Francisco leads a global team focused on building a future where every physical item will have a unique digital identity and digital life. The business works with some of the world’s biggest brands across retail, apparel, beauty, food, pharma and automotive. Together with key partners, it builds and deploys new technologies and solutions that positively impact business, people and the planet by enabling supply chain sustainability, resiliency, and transparency. In recent years, Francisco has overseen the acquisition of several technology companies, investments in leading tech startups, the acceleration of the company’s digital ID portfolio and the launch of atma.io – a product cloud solution that unlocks the power of connected products. 

Prior to Avery Dennison, Francisco was a co-founder and CEO of Creativesystems, a RFID systems integrator and SW developer company. His earlier career includes extensive international experience in management, consulting, and business development with Synectics Inc. and Altran, as well as market development and product development roles at Royal Philips Electronics. 

Francisco has a Bachelor of Engineering in Electrical Engineering and a Masters of Science in Instrument Design and Application from The University of Manchester in the United Kingdom. He also collaborates with the Porto Business School (PBS) at the University of Porto (Portugal) in the field of innovation and creativity. He is on the Board of a number of tech start-ups and is an active member of Abundance 360 and Digital 50. 

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