Dennis Khoo

Dennis Khoo is the General Manager for Avery Dennison Smartrac, China at Avery Dennison. He leads a team responsible for developing go-to-market strategies across markets relevant for Avery Dennison Smartrac adoption and building key eco-system partnerships to drive business growth.

Previously, Dennis founded Xerafy, a global supplier of RFID tags for the industrial market and served as its Chief Executive Officer. In 2018, he was selected by Ernst & Young for the Global Accelerating Entrepreneurs Program as one of 30 innovative and high growth companies in the world. He had also served as Vice President of Sales and General Manager of Asia Pacific of INSIDE Secure and Sales Director for Motorola's Worldwide Smart Card Solutions Division for Asia Pacific. 

Dennis is a graduate of the Electrical and Electronics Engineering program at the National University of Singapore.