Dennis Khoo

Dennis Khoo, Vice President / General Manager, North Asia Identification Solutions and Avery Dennison Smartrac

Vice President / General Manager

North Asia Identification Solutions and Avery Dennison Smartrac

Dennis Khoo leads the combined Identification Solutions and Avery Dennison Smartrac team, building on their collective business expertise and market strengths across different market segments to drive stronger customer engagement and accelerate our growth in the region.

Dennis continues to develop “local for local” initiatives to fully unlock our potential to win at the intersection of physical and digital. He sits on the Identification Solutions and Avery Dennison Smartrac leadership teams to strengthen our collaboration and synergy between businesses.

Previously, Dennis founded Xerafy, a global supplier of RFID tags for the industrial market and served as its chief executive officer. In 2018, he was selected by Ernst & Young for the Global Accelerating Entrepreneurs Program as one of 30 innovative and high growth companies in the world. He had also served as vice president of sales and general manager of Asia Pacific of INSIDE secure and sales director for Motorola's Worldwide Smart Card Solutions Division for Asia Pacific. 

Dennis is a graduate of the Electrical and Electronics Engineering program at the National University of Singapore.

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