AD Midas Flagtag® EM4425 DF  [Dual frequency RFID tag and inlay]

The dual-frequency advantage in item-level tagging

Industry segments: Industrial Applications, Other Retail

AD Midas Flagtag® EM4425 DF on-metal inlays and tags are designed for item-level tagging, brand protection, supply chain management, and logistics applications. Based on our successful AD Midas Flagtag UHF RFID product line, this product combines excellent performance with a unique dual-frequency capability, operating in both NFC (HF) and UHF RFID frequency Ranges.

AD Midas Flagtag DF’s dual-frequency capability provides powerful all-in-one solutions for, inter alia, consumer engagement and product authentication, offering the possibility to manage distribution channels and fight the black and grey markets. The NFC capability allows the consumer to verify the authenticity of the purchased product as well as engage with product or brand information, while the retailer can use the UHF capability to maximize inventory management and accuracy. Moreover, the interaction with the product before, during or after purchase, in-store or at home, offers a consistent consumer experience, regardless of the sales channel.

AD Midas Flagtag EM4425 DF inlays and tags have a compact 74 x 35 mm form factor, which can be easily converted into end-application usage, and are available in printable paper tag delivery format. AD Midas Flagtag EM4425 DF comes with EM Micro-electronic’s EM4425 echo-V IC that is equipped with 2048 bits of shared user memory. It is accessible via UHF RFID and NFC (HF) frequencies, enabling the use of inexpensive, generally available readers (NFC-enabled smartphones) as supplements to dedicated UHF or HF reader infrastructures.