NFC use case

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Americas and Global Interface

Christian Achenbach
Communications Manager
Avery Dennison Intelligent Labels


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Tapwow and Avery Dennison introduce the “Getting started with NFC Tag Kit” based on NXP chip technology

The NFC Tag Kit allows customers to evaluate NFC technology with their customized content and use cases

GREENWOOD VILLAGE, CO  – February 2, 2021 — Tapwow announced the release of the “Getting Started with NFC Tag Kit” in conjunction with Avery Dennison.  The kit features a variety of the most popular NFC tags from Avery Dennison Smartrac featuring NXP® NFC ICs combined with the DIRX2 tag management software platform from Tapwow that allows customers to get started with NFC projects quickly and easily.

As more customers are pursuing the opportunities in smart packaging and connected products featuring NFC technology, the companies sought to create an easy-to-use kit that would allow customers to use NFC tags in their own environment and assign meaningful content. With a few clicks within the DIRX2 platform from Tapwow, a customer could create a working demo or proof of concept including tap analytics that could be accessed from any smartphone.

“It is an exciting time for touchless connectivity throughout the world. We worked with Avery Dennison Smartrac, a leader in NFC technology, to get NFC tags in the hands of the end user to see what was possible and how easy the technology is to use. With recent surges in touchless connectivity and payments, more brands have been looking at how to take advantage of NFC technology to create a Hand to BrandTM connection with their customers. This kit gives them the tags and the software to get started,” said Michael Sher, CEO of Tapwow.

“At Avery Dennison, we have vast experience in the design, development, production and implementation of NFC tags globally across many industries. Based on our NFC Forum Certifications around both quality and performance; our NFC Tags are reliable and positioned to globally scale to enterprise volumes at a moments notice. This tag kit allows us to showcase our unique and highly demanded NFC products which feature NXP ICs  in a format that makes the technology accessible and easy to configure with the Tapwow software,” said Amir Khoshniyati, Head of NFC Business at Avery Dennison Smartrac.

The kit was designed for potential customers in pharmaceuticals, consumer goods, healthcare, wine/spirits and more. The unique capabilities of NFC can provide exciting opportunities in customer engagement, brand protection, traceability, and reuse and recycle. The NFC tags built on NXP’s NTAG® and ICODE® chip technology offer a mix of functionalities and security levels, to meet customers’ specific needs. Many kits have already been delivered, but additional kits are available to qualified prospects. 

The “Getting Started with NFC Tag Kit” is available today. Contact us at  to request a kit. For press inquiries:

About Tapwow
Tapwow is a leading provider of smart packaging and connected products solutions headquartered in Greenwood Village, Co. With regional offices in Australia and Singapore, Tapwow is uniquely positioned to help brands across a variety of industries begin their smart packaging journey.  With our DIRX2 platform, Tapwow can provide brands a comprehensive smart packaging solution beginning with customer experience and culminating with complete supply chain solutions like track and trace, product diversion, anti-counterfeiting and reuse/recycle.  Our unique software and service offerings combine to create a Hand to BrandTM connection to customers with engaging content as well as integrating seamlessly with existing software platforms like Salesforce, Marketo, SAP and packaging lines.

About Avery Dennison
Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at