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Smartrac’s market leading suite of NFC products achieves certifications from NFC Forum and DEKRA

Amsterdam (The Netherlands), June 27, 2019 – Smartrac Technology Group today announced that it has earned NFC Forum and DEKRA Lab certifications for a suite of popular Circus NFC inlays based on various NXP NTAG ICs. The RFID and IoT pacesetter considers this as another confirmation of its claim to be the NFC leader, as well as a quality and performance assurance for its growing NFC customer base worldwide.

The subjects of certification are Smartrac's smallest circular, high-performance NFC Circus inlays and tags, including the tamper detection inlay Circus Tamper Loop, based on NXP’s NTAG210 Micro, NTAG213, NTAG213 TT and NTAG216 ICs.

Both certification bodies have gained an excellent reputation, with NFC Forum leading the effort to expand the adoption of Near Field Communication (NFC) technology around the world, and DEKRA being accredited and recognized as a certification body for the EU, USA and Canada covering electrical, electronic, ISM and radio equipment.

“NFC Forum certification demonstrates to a manufacturer’s customers, consumers and partners that a company values product quality and improving the customer experience,” said Koichi Tagawa, Chairman, NFC Forum.

Alejandro Torrecilla, Telecom Laboratory Director at DEKRA added: “Quality, reliability and adherence to latest, applicable standards – as confirmed by our certification – are of key importance for everyone who is looking to get all the benefits that NFC offers.”

Confirmation of reliability and performance
With the NFC Forum and DEKRA Lab certifications, Smartrac’s customers have further confirmation that the certified Circus inlays and tags perform reliably in compliance with the NFC Forum’s NFC Tag Device Type 2 Tag standard. They are therefore a solid and important enabler of NFC-based, smart and connected products for many applications such as consumer engagement, brand loyalty, product authentication and instant ordering – all at the tap of a smartphone.

Circus Flex, a robust version of the Circus inlay (using NXP’s NTAG213 IC) forms the basis for a product digitization solution that made Mammut into the first premium outdoor brand with NFC technology, and one more major sports brand with a customer experience concept underpinning this technology. The certified NFC inlays are also widely used by leading brand product manufacturers in segments such as consumer goods, retail, fashion and luxury goods, as well as manufacturing, industrial, electronics and gaming businesses.

Global capacity and scale
Like every high-quality Smartrac RFID product, these certified NFC inlays and tags offer superior performance, form factors and designs, even in very demanding physical environments. The first-ever company to receive ARC RFID Lab Quality Certification for RFID manufacturers, and with factories and sales offices all over the globe, Smartrac is well positioned to offer the greatest variety of NFC products, covering just about every customer need, underlining its position as the market leader in RFID and NFC inlays and tags.

Striving for customer satisfaction
“These latest NFC Forum and DEKRA Lab Certifications for our Circus products are much more than just another endorsement signifying that Smartrac stands for quality and reliability when it comes to RFID and NFC. Indeed, they are a further milestone and motivator for us. In other words, these certifications fuel our hunger for NFC market success and our pursuit of customer satisfaction,” said Amir Mobayen, President Transponder Division and Chief Revenue Officer at Smartrac.

In addition to being the first-ever recipient of ARC Quality Certification from the RFID Research Center of the University of Auburn, as well as having numerous products on Auburn’s approved inlay lists, Smartrac’s inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management.

For more information about NFC Forum and DEKRA, please visit the organizations’ websites: and

About the NFC Forum
The NFC Forum was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s global member companies are currently developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery and device capability. Only member companies can participate in the Forum’s certification program of NFC devices, readers and tags.

DEKRA has been active in the field of safety for more than 90 years. Founded in 1925 in Berlin as Deutscher Kraftfahrzeug-Überwachungs-Verein e.V., it is today one of the world’s leading expert organizations. DEKRA SE is a subsidiary of DEKRA e.V. and manages the Group’s operating business. In 2018, DEKRA generated sales totaling more than 3.3 billion euros. The company currently employs more than 45,000 people in approximately 60 countries on all six continents. With qualified and independent expert services, they work for safety on the road, at work and at home. These services range from vehicle inspection and expert appraisals to claims services, industrial and building inspections, safety consultancy, testing and certification of products and systems, as well as training courses and temporary work. The vision for the company’s 100th birthday in 2025 is that DEKRA will be the global partner for a safe world.

Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit, follow Smartrac on Twitter, or sign up for a quarterly newsletter. 

Smart Cosmos is a registered trademark of Smartrac N.V.