Smartrac, an Avery Dennison company launched its NFC Pro series to empower brands and retailers to beat counterfeiting and deliver customer experiences at more secure levels - made possible through “one-time password” authentication. The new Circus™ Tamper Loop Pro inlays and tags combine these capabilities with “digital seal” tamper detection, and introduce a new IC option.
Until recently, customers looking for maximum security NFC-based product authentication could choose between Circus Pro and Circus Pro Flex inlays and tags with two state-of-the-art IC options for each: NXP’s NTAG® 424 DNA IC and Smartrac's OTP IC, a white label chip developed and manufactured by a leading global IC vendor. Now, Smartrac extends this product line with Circus™ Tamper Loop Pro inlays and tags, and introduces a third IC option, the SIC43NT chip from Silicon Craft.
Leveraging its unique feature set enabled by its tamper-loop design and cryptographic capabilities provided by its “Pro” level IC, Circus Pro Tamper Loop targets a wide array of NFC-based applications in highly secure product authentication to enable brand protection, consumer engagement, customer loyalty programs and protected content distribution. Typical applications areas of all PRO series inlays and tags comprise the authentication of pharmaceutical products and luxury goods from premium liquors to high-quality watches.