RFID Beauty Industry Solutions

The beauty market is gaining momentum.

The beauty business is booming, and now more than ever beauty retailers command inventory visibility, both in store and online. While worldwide shoppers are spending a smaller percentage on apparel, 20% of the global cosmetics sales are made through department and apparel stores.

Many of the most influent retail players are responding to this market trend by ramping up their offerings and revamping their beauty departments with interactive experiences and customized services.
And while cosmetics and skincare products continue to enjoy high store sales, the rise of online retailers is urging brands to provide ever greater inventory accuracy to fulfill the increasing need for new products, fast global shipping and replenishment.

“More than ever, beauty retailers need to have a firm grip on inventory visibility, both in stores and for online purchasing. Inventory accuracy in the beauty industry is critical.”

Robert Pernice, Director, Market Development - RFID Beauty, Avery Dennison.

Learn more about how Avery Dennison RFID Solutions Can Benefit Your Business

The Avery Dennison range of specialized RFID media provides excellent readability on liquid-containing and metallic-embellished packaging, both common among beauty products. These field-tested solutions will improve inventory accuracy from 30-70% to up to 99% for color cosmetics, significantly identify and reduce shrinkage, and increase brand protection.

RFID Use Cases for Color Cosmetics

Inventory accuracy
  • Each RFID tag contains a unique number that identifies a particular item.

  • RFID exposes all product for sale through store and e-commerce.

  • Reduces in-store inventory by reading multiple items hanging on a rack, shelf or gondola 20 times faster than barcodes.


Asset visibility and loss prevention

  • Identifies areas and products of high loss for greater observance.

  • Identifies items that are reaching their expiration date.

  • Increases manufacturing agility.

Authentication, Track & Trace

  • Increases profits and ensure brand protection by reducing counterfeit stock and circulation.

  • Provides end-to-end traceability throughout the supply chain.

  • Up to 80% improvement on shipping and packing accuracy.

Visit I.Lab, the Avery Dennison RFID Innovation Center in Oegstgeest, Netherlands

Driven by technology, the I.Lab is a state-of-the-art experience center that showcases Avery Dennison’s capabilities in RFID and intelligent labeling, offering hands-on experiences, live demonstrations, and customer case studies. The center’s interactive displays exhibit Avery Dennison’s work to transform multiple industries, from retail and apparel to food, with goals to expand intelligent labelling solutions to other areas such as cosmetics, automotive, pharmaceuticals and aviation. 

The Future of Retail

As retailers constantly seek to provide better experiences to consumers, technology is becoming crucial by enabling a link between the physical and the digital world. Discover how intelligent label solutions are becoming the foundation for a connected future where retail is transformed into a seamless connected journey.

In this report Francisco Melo share Avery Dennison’s view on how new technologies are shaping the future of retail by creating customer experiences that go well beyond what is expected. Solutions like intelligent labels including UHF RFID and NFC, open new opportunities for retailers to connect on a one-to-one level and provide complete transparency in their processes.