Intelligent labels like RFID dramatically improve traceability

Enabling end-to-end traceability with RFID

Consumers want total transparency in their food supply more than ever. They want to know who made it, how it was processed, and where it comes from, all the way back to the source. Our intelligent labels solutions enable companies to verify a food item’s journey across the entire supply chain, from its source to its final destination, and pinpoint any trouble spots along the way, minimizing risk and cost.

From Farm to Fork

  • By enabling  to quickly capture key information about thousands of items or multiple crates and cartons at various points along the supply chain, our solutions provide an easily shareable record of provenance, processing, and transit information, through blockchain-based systems and others. 
  • By tracking every item across multiple points in the supply chain, unsafe products can be removed much more quickly and accurately, resulting in faster response and less waste.

RFID and Blockchain



  • Blockchain provides a single source of truth across the supply chain, increasing efficiency, ensuring quality of goods, track authenticity of products and certify provenance across the entire supply chain.

  • All data captured and posted to the Blockchain is auditable and immutable, offering an open, interconnected supply chain network with consistent real-time information available to all participants in the supply chain

  • By tracing products with RFID with no line of sight required, entities across the supply chain benefit from automated processes, labor savings and increased throughput of digital automation.

  • With RFID products can be securely traced in seconds – not weeks – to mitigate cross-contamination, spread of foodborne illness, unnecessary waste and the economic burden of recalls.

Prospects for Intelligent Labeling Solutions for the Retail Food Industry

Over the past three years, the food industry has seen major shifts in business models, e-commerce and customer expectations. As a result, fully understanding and most importantly adopting technology and automation is likely to become crucial for grocers and retailers globally. 

In the latest report in partnership with Globaldata, the report highlights how major food shopping habits, retailing and manufacturing trends are driving the need for digital transformation through the adoption of technology such as intelligent labelling. 

What's in a label? Blockchain and the Future of Food and Drink Packaging

Our first article with Future Lab highlights the opportunity for the food industry to embrace blockchain and opens the discussion on how Intelligent Labels will transform the future of retail. 

Success Stories

Food supplier Reynolds increases sustainability by enabling UHF RFID technology

Blockchain is Bringing Trust Back into the Beef Industry

RFID and Food White Paper

In The News

Avery Dennison launches on-metal RFID
 

April 2, 2019
LABELS & LABELING

Japan Meti initiative - RFID enabling automated stores by 2025

February 26, 2019
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Japan moves closer to a reality of unmanned stores after successful RFID trial

Feburary 14, 2019
The Drum

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Learn more about how Avery Dennison RFID solutions can benefit your business.