Robust structure for enhanced user experiences
Industry segments: Apparel and Fashion
Avery Dennison Smartrac Circus™ Dura tags have been specifically designed with an enhanced environmental resistance for demanding brand and retail applications. The innovative Circus Dura product paves the way to whole new consumer experience solutions featuring higher consumer engagement and loyalty opportunities for brands and retailers.
Circus Dura is a small, robust and cost-effective tag. By using its special reinforced structure compared to standard inlays it can withstand higher environmental stresses. When embedded into garments, Circus Dura can survive multiple domestic washing and drying cycles, making it ideal for wash-and-wear applications within the clothing and footwear industries, among others. The tag comes with the NXP NTAG 213 IC on board, offering superior performance and compatibility with smartphones, plus best-in-class performance for item-level product authentication, brand protection and other potential applications. Circus Dura tags are ideal wherever small size, durability and top performance are essential.
The inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management. This ensures a reliable and state-of-the-art product that meets a variety of application needs, where high performance is a critical parameter.