Industry Solutions | Avery Dennison | RFID

RFID Industry Solutions

Industry Solutions

Radio Frequency Identification (RFID) is rapidly changing and improving many aspects of how we live, from the clothes we wear and food we eat to our cars, medicine, and air travel. As the world's largest UHF RFID partner, Avery Dennison is at the forefront of this transformation, developing leading integrated RFID solutions that are designed to help improve inventory management and loss prevention–from manufacturing source to the consumer. Businesses across multiple industries choose Avery Dennison RFID products and tools, including UHF, HF and NFC solutions, to boost efficiency, enhance visibility, and increase margins, and to bring their customers greater convenience, reliability, and safety.

For Retail

We are the largest RFID partner in the retail industry, with over 800 patents and applications worldwide and more than 10 years of experience in the industry. Our solutions are thoroughly thought out and executed.

Our leadership in integrated solutions has already seen success for a number of solutions in the retail sector and is easily translated from apparel to other areas of retail due to our expertise in labeling and branding solutions.


For Converters

We boast an array of solutions for converters, able to adapt our knowledge and expertise in inlays to work with longstanding partners and industry leaders to provide the best possible results and ROI for any business.

Customer demand for supply chain optimization, increased visibility and improved inventory accuracy is increasing, Avery Dennison can work with you to ensure there are appropriate RFID solutions available for your entire customer base. We have the knowledge and expertise you can trust with proven market application to support your business needs.


Why Avery Dennison RFID?

  • We are the largest RFID partner in the retail industry, with over
    800 patents and applications worldwide.

  • Our thought leadership in integrated solutions has already translated across multiple industries.



  • Strong relationships result in strong outcomes. That's why we have longstanding partnerships with industry leaders who have been carefully selected to provide the best possible results and ROI for any business.
  • Through our proven 5-Step Adoption Process and close collabaoration with our expert partners, we recommend full-deployment solutions for each application and business requirement. 

Apparel, Footwear,
Homewares and Accessories

With today’s omnichannel retail landscape, it comes as no surprise that more than 50 percent of leading apparel brands, department stores, and mass merchants around the world are assessing, testing, or adopting RFID due to its strong business case. For more than a decade, Avery Dennison RFID has worked with leading global retailers and brands, including Macy's, Marks & Spencer, and many others to deploy successful RFID programs. With an array of apparel manufacturing and retail applications, our RFID inlays are fully integrated to support all levels of retail, and are developed to improve inventory speed, accuracy and visibility from manufacturing source to shopper.


Our range of smaller and versatile RFID inlays have the capability of being applied at a micro-level. These field-tested solutions are proven to increase inventory accuracy, reduce shrinkage, and aid in loss prevention.

Aviation Baggage

People are traveling by air today more than ever, and passengers want to ensure their luggage reaches their destinations when they do. With our RFID asset-tracking solutions-including covert inlays and other RFID labels–Avery Dennison is making the tracking and locating of baggage far easier and more efficient than traditional barcode technology. With RFID, bags can be scanned with no line of sight, even while bags are moving. And, RFID can achieve nearly 100-percent read rates, much higher than the 85-percent read rate average of traditional barcodes. This saves time and money for airlines by drastically reducing resources spent searching for lost items, and greatly reduces frustration for their customers. Just ask Delta Airlines, the busiest airline in the world; they have implemented our integrated aviation and baggage tagging solutions throughout their global operations, and are already seeing improvements in the baggage-tracking process.


With razor-thin margins, shifting consumer demand, and a variety of shelf-life issues, the retail food industry has serious challenges facing it. Efficient management of food stock–particularly fresh foods and highly perishable foods–is critical: Expiration tracking, stock rotation, inventory takes, and food waste are all a drain on resources and profitability. The visibility, speed, and increased stock accuracy offered by RFID gives grocery stores and other food retailers the insights to food stock they need to make more informed management decisions, thereby decreasing costs and losses and maximizing revenues. We envision a future in which RFID technology helps food retailers reduce in-store waste by approximately 20 percent and improves labor efficiencies, all while being able to track every aspect of food manufacture and distribution. Avery Dennison RFID is already supporting this vision with technologies that allow for intricate quality control, from measuring food temperature to delivering more resilient and efficient supply chains, while offering a robust ROI.

Logistics and Supply Chain Inventory

Tracking item locations and keeping high-demand items on hand is critical for any business, and is especially complex for those with a global supply chain. Avery Dennison engineers cost-effective RFID inlays and technologies that provide end-to-end inventory and item tracking solutions for increased accuracy, visibility, and security, starting at the point of manufacture. The payoff of our faster, smarter method? Accelerated supply chain performance and increased margins.

Pharmaceutical and Healthcare

Reliable, accurate, and efficient pharmaceutical labeling is vital to patient health and safety. That’s why Avery Dennison has developed a portfolio of high-quality products, including tamper-evident containers, RFID labels, and luminescent labels that provide pharmacists, hospitals, and those they are treating with vital information. These critical RFID-enabled solutions streamline efficiencies, improve accuracy, and help manage costs, all while fighting pharma brand counterfeiting.

Library, Media, Documents and Files

Whether your organization is a public library or global business, our RFID asset-tracking solutions–including covert inlays and other RFID labels–make always knowing where important documents and files are much easier and more efficient than using barcode technology. The net result is greater end-to-end visibility, resulting in less time and less money spent on searching for lost items or misfiled documents.


RFID offers a broad range of benefits for the automotive industry. From tire quality monitoring to item level manufacturing, RFID enables companies to have complete quality control and improved visibility during the production process.

Our 5-Step Adoption Process

It will take you from establishing the initial business case to full RFID adoption.

  1. Business Case
  2. Custom Solution
  3. Pilot Process
  4. Initial Rollout
  5. Full Adoption

lululemon + RFID:
Connecting With Community

Global yogawear brand, lululemon® is on a mission to build healthy
communities and elevate the world from mediocrity to greatness. How are they accomplishing this? By using their retail stores to discover exactly what the health-minded community wants and needs to succeed.

To help, lululemon adopts technologies that further enhance consumer experiences, and inventory accuracy is a foundational need to deliver this both at lululemon stores and via e-commerce channels. That’s why lululemon decided, in order to drive an exceptional consumer experience, they would need to implement item-level RFID.

What lululemon needed could be achieved through the implementation of an integrated RFID solution, leveraging the powerful insights that only RFID technology can provide. lululemon identified Tyco Retail Solutions and Avery Dennison RFID as partners for the project.

Avery Dennison RFID developed a program to implement RFID at the item level, which would help drive efficiencies throughout their supply chain. Integrated RFID, lululemon hangtags were affixed to yogawear and athletic products and were key to the success of the program. In 2013, lululemon decided to launch a pilot in two retail stores to provide proof of value and concept for both the business and guest experience.

In 2014, after seeing successful results, lululemon implemented RFID across 12 stores and by September 2015 moved on to a full rollout to all 300 stores with locations in the United States, Canada, and two stores in Hong Kong.

The adoption of RFID enabled the lululemon team to service consumers with the ultimate brand engagement experience. 

Avery Dennison RFID develops RFID program for Lululemon
Avery Dennison RFID develops RFID program for Delta Airlines

RFID Takes to the Skies with Delta

In April, 2016, Delta Airlines implemented a worldwide RFID solution to revolutionize their baggage tracking globally, the first airline to do so on such a scale. Avery Dennison RFID worked with the airline to provide its AD-550m5 inlays for the new system.

Integrated RFID technology enables bags to be scanned with no line of sight, even while the tags are moving. RFID can achieve nearly 100-percent read rates, much higher than the 85-percent average read rate of traditional barcodes.

The implementation will help to reduce the likelihood of lost baggage, provide enhanced security, increased baggage handling efficiencies, and improve on-time departures, which all combine to greatly improve customer satisfaction.

According to a recent Delta Airlines press release, the $50 million investment in RFID will track an estimated 120 million bags annually, across 340 stations.

To learn more about how RFID can transform your business, contact our solutions experts.