NRF 2020 Vision - Retail's Big Show January 11-14 | Avery Dennison | RFID

NRF 2020 Vision - Retail's Big Show
January 11-14


Redefining the power of possibility at NRF 2020

We’re looking into a future where every item will have a unique digital identity - a digital twin - which opens unprecedented connectivity with everyday products

“We’re looking into a future where every item will have a unique digital identity - a digital twin - which opens unprecedented connectivity with everyday products” says Francisco Melo, Vice President and General Manager, Intelligent Labels, Avery Dennison. With this vision, Avery Dennison invited visitors at NRF 2020 to join the “almost everything conversation” by going on an interactive journey across the entire retail supply chain - from source to consumer. Guests were able to explore the capabilities of a fully connected supply chain across multiple segments from apparel, beauty and food, and gain insight into the impact of digital technologies on sustainability, consumer trust and connectivity.  

Did you miss us? Watch the recap video with all of our highlights. 

We are looking forward to welcoming you at EuroShop 2020, February 16-20, Booth A42, Hall 6 to continue the conversation



January 11-14,
2020 Conference and Expo

Booth 5319
Jacob K. Javits
Convention Center, 
655 W 34th Street,
New York,

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Make a real world difference with RFID

Imagine being able to pair every physical product with its digital twin.
Imagine the ‘Who, What & Where’ of every item – who made it, with what materials and where those materials came from – as visible, irrefutable data points.
Imagine absolute transparency and traceability throughout your connected supply chain.
Imagine no more leaps of faith.
And instead… A New Now.
A Post-Doubt Now.
A Now full of possibility.
That invites a new kind of conversation.
Now imagine how to make that happen.

Made Possible by Avery Dennison.

Panel Talk

Monday, January 13, 2020
Stage 4, Expo, Level 3

How RFID is transforming the retail model
Intelligent labels are redefining the future of retail across multiple industry segments. This expert panel explores how tech such as RFID, captures the transformative benefits of connecting nearly any item to the game-changing capabilities of the internet.

Featured Speakers

Dr. Bill Hardgrave
Provost and Senior Vice President, Auburn University

Marshall Kay

Bill Toney
Vice President of Global RFID Market Development, Avery Dennison

Schedule a meeting with our experts

To not just imagine but fully explore the possibilities, join us at NRF 2020.

NRF is the world's largest retail conference and expo filled with transformative technology and solutions for the retail industry. Meet Avery Dennison’s team of experts and problem solvers to consult, engage and advise on issues facing the retail industry today, and tomorrow.


Discount code: Use 377 for 20% discount


Industry Insights

All Food Has a Backstory

You want to know “in transit” isn’t a matter of hope and waiting.
That it can be interrogated. That it can be known.
Ideally... in “real-time”.
And you want to know about the “before transit”.
All the way back along the chain.
Simply, completely, you want to know the full story end-to-end.
With no gaps. No blind-spots. No mistakes.

Because It’s Not Just a Sweater

You want to know that the person you hoped made your sweater... actually made your sweater.
With the cotton picked and harvested in the right way.
Woven, stitched and packaged in an ethical, sustainable manner.
Transported as it should.
In fact, you want to know that everything you’re led to believe, you can believe.
Because it’s not just a sweater... but a sweater rippling with consequence.

Welcome to ‘Made Possible’

You want to know the true colors of your make-up bag.
That the labels that read ‘organic’ are organic.
Begging the question...
Is it possible to know these things?
For Supply Chains to be smart, fully connected, and provide proof of ethically sourced materials and manufacture? 

Welcome... to ‘Made Possible’.

Avery Dennison RFID
Avery Dennison’s intelligent label solutions bridge the physical and the digital, enabling businesses to add digital connectivity to any item for retail industries as apparel, food and beauty. Avery Dennison RFID inlays and other trigger technologies give items a unique digital identity, enabling them to connect to the internet and deliver greater capabilities for companies and consumers alike. 

Avery Dennison Apparel Solutions
Avery Dennison Apparel Solutions provides branding and packaging solutions for some of the most exciting brands, prominent retailers, and state-of-the-art manufacturers in the apparel and footwear industry. Our creative experts can help bring your brand story to life, elevate consumer appeal, and boost brand value.

Avery Dennison PSD
Avery Dennison Printer Solutions connects virtual information to the physical world with a range of time and money-saving labeling, marking, tagging, and RFID solutions for the apparel, food and retail segment. We help facilitate supply chain visibility and process improvement, increasing speed, accuracy and productivity.