UHF RFID advancements to the grocery industry | Avery Dennison | RFID

Avery Dennison and Impinj are leading UHF RFID advancements to the grocery industry

Media Alert

Avery Dennison and Impinj are leading UHF RFID advancements to the grocery industry

Avery Dennison, the world largest partner in UHF RFID and Intelligent Labels and Impinj, the leading provider and pioneer of RAIN RFID solutions, are set to revolutionize the grocery industry by unveiling the UHF RFID label solution for use in microwave ovens.

Designed for item-level tagging of frozen and refrigerated packaged foods, the new RAIN UHF RFID inlay AD-25xr6-P featuring the Impinj Monza R6-P chip will guarantee on-shelf availability for categories previously limited due to the risk of consumer use in microwaves. Specifically designed to resist excessive heating and arcing when used in accordance with printed instructions, Avery Dennison’s UHF RFID microwave label is compliant with TÜV Rheinland® T-Mark certification standards. With this industry leading microwave safe version, RFID can play a significant role in helping to reduce food waste while also ensuring food retailers can deliver a safe post-purchase experience. 

“Avery Dennison's new microwave-safe tag enables RAIN RFID-based inventory tracking and supply chain visibility for foods that consumers heat in microwave ovens,” said Chris Diorio, Impinj founder and CEO. “The industry has needed a microwave-safe tag since Avery Dennison, Impinj and others began investigating food tagging ten years ago, and it’s exciting to have a solution that opens the door to improved traceability, inventory control and customer experience for the many types  of food products sold in convenience and grocery stores.” 

"This joint innovation with Impinj has been a primary focus for us to provide a key unlock for the food sector. Many companies have not yet implemented RFID and we are committed to working with valuable partners like Impinj to solve complex industry needs." Francisco Melo, VP/GM RFID, Avery Dennison

As the world’s largest RAIN UHF RFID partner, Avery Dennison has been innovating RFID solutions for this technology for more than a decade. With operations in more than 50 countries and approximately 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. 

With the vision to connect all everyday items to the internet via RAIN RFID, Impinj IC’s enable RFID tagging of apparel, food, grocery, luggage and pharmaceuticals to allow digital identification, location and authentication. Using the Impinj platform enables businesses to access valuable data through digital identification to improve efficiencies, increase sales and continue to delight consumers. 


For more information about Avery Dennison, to attend the installation, and for interview opportunities, please contact Talk PR:

Emma McBride
T: +44 20 7268 6100
E: Emma.McBride@talkpr.com

For more information about Impinj, please contact:

Gaylene Meyer
Senior Director, Marketing Communications
T +1-206-812-9816
E gmeyer@impinj.com


Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as food products, apparel, medical supplies, and automobile parts to consumer and business applications such as inventory management, patient safety, and asset tracking. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.  www.impinj.com


Media Contacts

Hannah Bernard
Global Marketing & PR Director,
Apparel & RFID
Office + 44 (0) 203 1767 093
Cell + 44 (0) 773 330 2973

Emma McBride
+44 20 7268 6100

Gaylene Meyer
Senior Director, Marketing Communications
T +1-206-812-9816
E gmeyer@impinj.com

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Various trademarks and trade names are used herein and are the property of their respective owners.