Avery Dennison’s Intelligent Labels Are Making Things Smarter | Avery Dennison | RFID

Avery Dennison’s Intelligent Labels Are Making Things Smarter

Press Release

Glendale, California – (Jan. 13, 2019) — Avery Dennison Corporation (NYSE: AVY), a global leader in materials science and manufacturing, will showcase how intelligent labels and RFID technology can connect nearly any item – in the beauty, food, grocery, restaurant and apparel industries – to the transformative capabilities of the Internet at the NRF 2019: Retail’s Big Show & Expo. A renewed portfolio of innovative products will be launched during the show focused on meeting retailer demands for increased efficiency and visibility, reducing waste and cost and ultimately enhancing the consumer experience. New product launches include the ADTP®2 EcoCut™ Solution, a custom-cutting printer that reduces retail supply chain labeling costs by up to 40 percent; the Monarch® Pathfinder 6059 Solution with RFID, the company’s first RFID handheld solution, utilizing in-store scanning for returns, reticketing, self-checkout and more; and the WaveSafe™ RFID inlay, designed to withstand up to 5 minutes in a microwave, enabling grocery retailers to integrate RFID into food packaging and labeling, while minimizing usage concerns.

Avery Dennison will host a 2019 NRF Exhibitor Big Ideas Session on Monday, January 14, 2019 from 1:30-2:00 p.m. ET on Stage 3, Expo Hall, Level 1 at the Javits Convention Center. Francisco Melo, vice president and general manager, Global RFID, will moderate the panel, “How intelligent Labels are Redefining the Future of Retail Across Multiple Industry Segments,”  consisting of retail leaders and RFID experts, including:

  • Pam Sweeney, senior vice president, Logistics, Macy’s

  • Jason A. Sain, co-lead, Retail RFID Group, Accenture Strategy

  • Bill Hardgrave, provost and senior vice president, Auburn University

“As a world leader in intelligent labels, we’re accelerating the adoption of digitally-enabled products across the retail industry.” said Melo. “We believe in a future where every item will have a unique digital identity and digital life, enabling businesses to improve visibility and efficiency across the supply chain, to ultimately enhance the consumer experience and improve retail margins.”  

On January 14, the company is also sponsoring a Food and Beverage workshop, produced in partnership with NRF and the International Food and Beverage Technology Association (IFBTA), promoting their intelligent solutions for the food and grocery industry. Through its growing suite of Freshmarx® food-industry solutions, Avery Dennison is helping to improve food safety, increase efficiency and visibility and provide loss prevention solutions at retail. Most importantly, Freshmarx Solutions can help meet consumer demands for detailed label information about freshness, ingredients, nutrition and provenance. Avery Dennison is also using it's industry leading expertise in UHF RFID solutions to drive new and innovative use cases for the food industry - all of which will be on display at expo booth 3947. For more information on the workshop, visit https://nrfbigshow.nrf.com/food.


EXPO BOOTH (3947)—Latest Solutions

  • Avery Dennison’s aim is to improve efficiency, accuracy and visibility across the retail supply chain. One of the company’s latest advances is the ADTP®2 EcoCut™ Solution, which couples one continuous label roll with an innovative printer cutting mechanism that allows the user to choose—and vary—the length and quantity of labels they need. Retail manufacturing and distribution centers are challenged with inefficient labeling processes, and now omni-channel fulfillment demands at retail require increased labeling activity without compromising velocity. EcoCut’s ability to help maximize productivity and reduce labeling costs by up to 40 percent - with just one printer and one roll of labels - could prove to be an industry game-changer.

  • Avery Dennison’s first RFID-integrated handheld solution is pivotal when it comes to re-ticketing RFID enabled items or RFID-enabling items in store that are traditionally hard to tag at source. Increasing accuracy and speed, the Monarch Pathfinder 6059 scans, prints and applies labels—and offers portable RFID encoding— all in one device. Powered by the Android® operating system, the device can be held in one hand to allow the operator’s free hand to move items or hold tags, enabling faster price marking.


Retail Store

Innovation enables retailers to enhance the consumer experience while improving retail margins. Avery Dennison’s retail store solutions utilize in-store pricing and promotions solutions to drive holistic merchandising. These solutions are committed to omni-channel fulfillment and meeting “last-mile” delivery demands on retailers—from RFID traceability solutions to retail pricing and promotions that are key to omni-channel retail success, including:

  • VELA™ enhances the retail consumer experience with a new dynamic display advertising system. The innovative window film technology enables retailers to retrofit existing display windows into digital advertising screens by projecting campaigns, promotional offers and brand content to engage and enhance the consumer experience.

  • Janela™ Smart Products Platform continues to be at the forefront of consumer engagement, allowing shoppers to interactively engage with products through a QR code or NFC to access personalized content, special offers, recommendations and other loyalty rewards, creating conversations that encourage repeated interaction.

  • RFID is changing the retail industry—from manufacture to point-of-sale and beyond. Tagging products at an item-level gives every product a digital identity that can be tracked throughout the supply chain, increasing visibility and efficiency to meet consumer demands in an omni-channel world.


Food and Grocery Solutions

Avery Dennison leads the way in solving food safety, supply chain and operational issues for restaurants, grocery and convenience stores. At the Expo, attendees will see these new products:

  • Freshmarx® Intelligent Food Industry Solutions can help solve challenges throughout the food supply chain related to food safety, traceability, efficiency, cost savings and waste reduction with a suite of solutions that include hardware, software, applications, labels and service. The growing Freshmarx brand supports food prep and date coding, nutrition and ingredient labeling, Food Donate and Waste programs, RFID supply chain traceability and incorporates Temp and Task Trackers.

  • Self-checkout kiosk meets the needs of the retail industry, especially convenience stores. Part of Avery Dennison’s food-intelligent solutions portfolio, the kiosk employs a unique  RFID tag, designed and manufactured by the company, that can be applied onto liquids and metals across a wide variety of FMCG products. Developed in partnership with NordicID, a specialist technology company, the module is the fastest, most secure way to checkout, accepting several payment methods and allowing RAIN RFID enabled scanning and POS integration.

  • WaveSafe™ Microwave Safe UHF RFID Labels have been developed to meet the growing demands of the food industry to tag a wide range of products with RFID. Designed to withstand up to five minutes in a microwave, WaveSafe labels offer a safe technology solution for the food industry. Proven to increase inventory accuracy to more than 99 percent and reduce waste by about 20 percent, these labels can also enable consumer interaction through RFID enabled smart fridges.


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.


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Media Contacts

Americas and Global Interface

Hannah Bernard
Global Marketing & PR Director,
Apparel & RFID
Office + 44 (0) 203 1767 093
Cell + 44 (0) 773 330 2973

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Various trademarks and trade names are used herein and are the property of their respective owners.