The face of retail is changing around the globe and the Avery Dennison team in Latin America is leading the discussion on how retailers and brands can drive new in-store and supply chain fulfillment models while enhancing consumer experiences.
At the end of August in São Paulo, top executives from leading brands like Carrefour, Boticário, Falabella, C&A and Heineken spoke about how they are innovating their products and services to meet evolving consumer demands. There were quite a few reoccuring themes around omni-channel retailing and consumer experience. In order to be competitive in the changing retail environment, brands and retailers recognize they have to provide easy ways to buy their products and provide engaging experiences with their brand.
On stage, Francisco Melo, vice president and general manager of Global RFID and Avery Dennison, spoke about the power of radio-frequency identification (RFID) as the foundational element to frictionless shopping. He discussed how retailers around the globe are enjoying the benefits of increased sales, fewer markdowns and improved omnichannel fulfillment. As retailers and brands move beyond the traditional in-store experience. RFID technology has become a fundamental requirement to enhance a seamless shopping journey across multiple channels, bringing together priorities of various business functions including sales, marketing and merchandising; ultimately driving sales and enhancing consumer satisfaction.