Avery Dennison Leading in RFID Innovation

Leading RFID, Improving Businesses

With many years experience among the RFID leadership team, through an understanding of the intricacies of functionality, technological advancements in new integrated circuits and inlay performance, challenging use cases globally, and optimization in sustainability, we are able to traverse the global RFID ecosystem and deliver effective scalable solutions.

Our Innovation Centers showcase our leadership and educate our customers with practical demonstrations on business benefits, whether that be our technical testing and research lab in Baddow - UK, our I-Lab experience center in Oegstgeest - Netherlands, or in Miamisburg - USA, for a hybrid of the two.

Visit I.Lab, the Avery Dennison RFID Innovation Center in Oegstgeest, Netherlands Interact with live demonstrations, meet with our experts, and get hands-on experience with the technology of tomorrow.

Visit the RFID Technical Center in Baddow, United Kingdom, where our technical experts are striving to make our RFID solutions more efficient every day

Our Latest Inlay Innovations

AD-229r6
and AD-229r6-P

What's new:

  • Highest performing inlay in AD-229 series
  • RAIN RFID compliant*
  • Best for supply chain management, apparel and item level retail and returnable transport units

AD-680r6
and AD-680r6-P

What's new:

  • Offers orientation insensitivity and outstanding edge read
  • Variety of applications for corrugate, plastic and glass materials
  • RAIN RFID compliant*
  • Best for supply chain management, asset and package tracking

AD-661r6
and AD-661r6-P

What's new:

  • Highly versatile inlay suitable for various RFID tagging applications
  • Designed to service an ever-growing demand in competitive industries
  • Best for retail, automotive, industrial asset tracking, race timing and personal ID badges

Visit our Industry Solutions or Product Portfolio for more information about our complete range

Avery Dennison: A Leader in Breakthrough RFID Innovation

Meet George Dyche,
Director, Product Management, RFID

What inspires me:
I find inspiration in the journey of learning something new. When faced with a problem, the process of discovering a positive conclusion is also hugely inspirational.

The biggest challenge facing RFID:
Apparel is a strong growth vertical, but as we get into other product categories within retail, there may be issues with metal, water, and mercurial properties. Packaging is becoming more important for RFID, so some of those materials (like metal) can present challenges.

How RFID has transformed the industry:
RFID is a tool, it’s a flashlight that gives greater visibility into a company’s supply chain. It allows them to track right down to the item level at retail.
A lot of consumers aren’t familiar with RFID, but they’re likely having a very positive experience at the store because RFID products are on shelf. They can now buy something online and pick it up in-store.

Visit George’s story on a retrospective look into how we have reached where we are today through innovation experience.

Learn more about how Avery Dennison RFID solutions can help innovation your business.