Avery Dennison Opens Interactive Innovation Center in Oegstgeest, Netherlands

News Release

Avery Dennison’s I.Lab™ brings Intelligent Label technology capabilities to life

April 24, 2017, Oegstgeest, Netherlands – Avery Dennison (NYSE: AVY), a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market, opened Netherlands-based innovation center, I.Lab™, a state-of-the-art interactive technology and label facility, in Oegstgeest today. As the world’s largest UHF RFID provider, Avery Dennison combined its technical capabilities and materials science expertise to showcase applications within this space.  

I.Lab is a center of discovery, with live demonstrations and interactive experiences, taking visitors on a journey through the supply chain to the retail store environment, customer case studies, and more. Avery Dennison’s intelligent labelling solutions represent label applications that can store or capture information, via sensors, and wirelessly transmit data. RFID in particular has played a major role in enabling the experiences and interactivity the facility offers, creating a link between the digital and physical worlds.

The center shows how these Intelligent Labels and Avery Dennison’s business solutions are transforming multiple industries, from retail and apparel to the food industry, recently expanding to pharmaceuticals, aviation, automotive, and more.

“Avery Dennison has helped pioneer the integration of RFID technology in apparel, creating the largest and fastest-growing segment of RFID adoption, delivering more than 10 billion units, and expansion in the aviation, automotive, food and beauty industries. There is substantial market potential with this technology,” said Francisco Melo, vice president and general manager, Global RFID at Avery Dennison. “I.Lab creates a space for innovation, creativity and hands-on experiences, driven by this technology for customers and partners alike.”

“I.Lab gives Avery Dennison a strong platform to partner with brands, and retailers interested in leveraging RFID technology,” noted Georg Mueller-Hof, vice president, Marketing, at Label and Packaging Materials for Avery Dennison. “As a leading materials science company, our technical expertise as the world’s largest UHF RFID partner combined with our unique materials knowledge and global scale, give us an opportunity to expand our capabilities to additional industries and markets.”

I.Lab focuses on the connectivity of products and new innovations in RFID, expanding on Avery Dennison’s work in intelligent labels. This allows for the creation of new technologies and is key for companies seeking greater efficiencies and more sustainable manufacturing processes.

Learn more about I.Lab at averydennison.com/ilab.

About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.



Media Contacts

Liz Peters
Avery Dennison RBIS
508-948-8365
liz.peters@averydennison.com

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