This spring Avery Dennison Retail Branding and Information Solutions and technology platform provider Evrythng inked a deal that will enable at least 10 billion footwear and apparel items to be “born” with unique digital identities and data profiles in the cloud over the next three years.
We’re starting to see the possibilities of that collaboration. At this week’s DECODED Fashion Summit in New York City, Avery Dennison featured its latest collaboration with Sarah Angold, a UK-based jewelry designer and Vogue Italia’s “Vogue Talents” award-winner.
Angold showcased four custom-made accessory pieces embedded with Avery Dennison RFID technology. Avery Dennison linked Oak Labs’ interactive mirrors to her jewelry to elevate the consumer experience. Through a live demonstration at DECODED, attendees had the chance to interact with the mirror, gaining immediate access to item-level product information, insights on where and how the pieces were made, and were even given styling recommendations for a unique retail experience.
Angold says that the limitations of embedding RFID into apparel and jewelry are endless.
“Wearable technology is such an exciting space,” she says. “We’re really at the beginning. Moving forward we’ll see technology that is integrated into design. There is so much scope here, when you can’t really comprehend where the scope ends, you know there is more to come.”