Portugal's Sport Zone to expand RFID pilot programme

By Leoni Barrie
Published May 12, 2016

Portugal's largest sports retailer Sport Zone is to roll-out RFID to more stores later this year, following a successful pilot that saw dramatic improvement in stock accuracy and sales.

The expansion, initially to 10 stores, with eventual plans to extend to all 120 stores, is due to start in September. It will also include electronic article surveillance (EAS) hard tags and soft tag RIFD, in addition to integrating the solutions with Sport Zone's IT system.

Avery Dennison and Tyco Retail Solutions saw RFID solutions – including source tagging, and enterprise resource planning (ERP) integrations – incorporated in apparel and footwear in two stores.

And it led to around 99% stock accuracy, a 92% reduction in stock counting efforts, a 90% reduction in receiving efforts, and a significant sales lift, the companies say.

"This pilot is the beginning of a new era," explains Miguel Teles, head of supply chain at Sport Zone. "The RFID adoption enabled us to deliver a reliable store stock visibility and improves our customer service on the shop floor. The end game of the RFID pilot enabled us to consolidate our position as an omni-channel player." 

As part of the rollout, Avery Dennison will provide soft tag RFID for all the different product categories, in addition to integrating its solutions with Sport Zone's IT system.

"We are committed to growing our partnership with Sport Zone, helping to elevate its operations, maximise its efficiencies, and improve the consumer experience," adds Francisco Melo, vice president and general manager of Global RFID at Avery Dennison.