RFID Trends: What's Ahead in 2017

By Jennifer Zaino
Published January 2017

Costs will always matter, says Francisco Melo, Avery Dennison's VP and general manager of global RFID, but "today we are at a cost level where the returns speak louder than the costs." Essential to seeing a payback, he adds, is developing a business case and conducting a pilot to validate the hypothesis.

Avery Dennison's Melo believes eyes should be on the food retail sector next year. "What would surprise me in 2017," he says, "is if we don't see broader and more visible adoption of RFID occur in the food retail business. It's still in its infancy, but there's a compelling case there. The benefits to the retailer are greater efficiency and profitability, but the benefit to the world is reducing food waste."

"NFC adoption for consumer use cases is still poised to explode," HID Global's Robinton predicts. "The lack of read-write support from iOS devices has still limited this market, but it has still grown despite that hurdle. If that hurdle is removed in 2017, we will see a very significant jump in NFC usage."

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