Avery Dennison opens interactive R&D centre

Published April 25, 2017
By Michelle Russell

Retail solutions provider Avery Dennison has opened an innovation centre in the Netherlands offering live demonstrations and interactive experiences focusing on the connectivity of products and new innovations in RFID.

The I.Lab, a state-of-the-art interactive technology and label facility, gives Avery Dennison a strong platform to partner with brands, and retailers interested in leveraging RFID technology. It takes visitors on a journey through the supply chain to the retail store environment.

The centre focuses on the connectivity of products and new innovations in RFID, expanding on Avery Dennison's work in intelligent labels. It allows for the creation of new technologies and, the company says, is key for companies seeking greater efficiencies and more sustainable manufacturing processes.

"As a leading materials science company, our technical expertise as the world's largest UHF RFID partner combined with our unique materials knowledge and global scale, give us an opportunity to expand our capabilities to additional industries and markets," says Georg Mueller-Hof, vice president, marketing, at Label and Packaging Materials for Avery Dennison.

Avery Dennison's intelligent labelling solutions represent label applications that can store or capture information, via sensors, and wirelessly transmit data. RFID in particular has played a major role in enabling the experiences and interactivity the facility offers, creating a link between the digital and physical worlds.

The new centre shows how intelligent labels and Avery Dennison's business solutions are "transforming" multiple industries, from retail and apparel to the food industry, recently expanding to pharmaceuticals, aviation, automotive, and more, the company says.

"Avery Dennison has helped pioneer the integration of RFID technology in apparel, creating the largest and fastest-growing segment of RFID adoption, delivering more than 10bn units, and expansion in the aviation, automotive, food and beauty industries," adds Francisco Melo, vice president and general manager, global RFID at Avery Dennison. "There is substantial market potential with this technology. I.Lab creates a space for innovation, creativity and hands-on experiences, driven by this technology for customers and partners alike."