Americas: Avery Dennison highlights RFID solutions at event

Published January 18, 2017

Avery Dennison Retail Branding and Information Solutions hosted an Exhibitor Insights discussion at the 2017 National Retail Federation’s Annual Convention and Expo in January 15-17 in New York, US.

The company spoke of performance brands lululemon and adidas on how radio frequency identification (RFID) is a key enabler in omnichannel success.

It showcased its latest innovations in RFID solutions, Janela Smart Product Solutions, designer partnerships, and its printer products series.

“The entire shopping experience is strongly impacted by product availability,” said Francisco Melo, VP, GM, global RFID, Avery Dennison.

“As the physical and digital worlds continue to merge, consumers expect a seamless experience across all channels.”

“RFID not only improves inventory accuracy and visibility, it also enables item-level consumer engagement to transform the retail experience and build a consistent engagement platform both online and offline.”

At the event, the company displayed the latest advancement in its Monarch Freshmarx series for improved food labeling precision and accuracy, and the Monarch 9419 hybrid printer, which enables applications such as pricing, shelf-labeling, reticketing, and omnichannel order fulfillment.

The Pathfinder handheld ‘scan, print and apply’ solutions for in-store and backroom price marking needs will also be presented, in addition to the ADTP1 barcode printer and RFID encoder for production of carton and pallet labeling, item-level tracking, and apparel hang tag printing.