Avery Dennison Enables Omnichannel Success with RFID Technology at NRF 2017

Published January 17, 2017

Avery Dennison Retail Branding and Information Solutions (RBIS) hosted an Exhibitor Insights discussion with lululemon and adidas on how RFID is a key enabler in omnichannel success at the 2017 National Retail Federation’s (NRF) Annual Convention and EXPO. The company also showcased Janela Smart Product Solutions, its latest innovations in RFID solutions, designer partnerships, and its printer products series.  

Through its RFID innovations, Avery Dennison is enabling the connection between the physical and digital worlds, connecting products with the internet of things to improve consumer omnichannel experience.  

“The entire shopping experience is strongly impacted by product availability,” said Francisco Melo, VP and GM, Global RFID, Avery Dennison. “As the physical and digital worlds continue to merge, consumers expect a seamless experience across all channels. RFID not only improves inventory accuracy and visibility, it also enables item-level consumer engagement to transform the retail experience and build a consistent engagement platform both online and offline.”   

Avery Dennison hosted the Exhibitor Insights panel discussion on Tuesday, January 17, 2017, 4-4:45pm ET in the Level 3 EXPO, Room 3 at the Javits Convention Center. The panel, “RFID as a Key Enabler of Omnichannel Success,” focused on how RFID is paramount to driving a successful omnichannel strategy and creating seamless consumer experiences. Panelists will discuss topics ranging from the impact of RFID on consumer experience to successful RFID adoption across the performance market.  

Melo moderated the panel, joined by retail leaders and RFID experts, including:

• Jonathan Aiken, director, IT, Retail Store Technology Operations, lululemon
• Tobias Steinhoff, senior director, Business Solutions, Global Sales, Direct to Channel and Franchise, Adidas Group
• Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University

“The foundation for successful omnichannel retail is inventory accuracy, enabled by RFID,” said Dr. Hardgrave. “Without RFID, a typical bricks-and-mortar retailer has about 60 percent SKU-level accuracy, which is not acceptable in today’s retail environment. To provide a superior customer experience, a retailer must know what they have and where they have it. Otherwise, customers will easily find another retailer who can meet their needs.”

EXPO Booth  

Avery Dennison displayed several of its latest integrated solutions and innovations for the retail, apparel, cosmetics, accessories, footwear, and food industries, including RFID driven omnichannel innovations; in-store price management solutions; and markdown, reticketing, and backroom pricing applications.  

Avery Dennison featured the smart digital jacket via its collaboration with New-York based Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist. Powered by Avery Dennison’s Janela Smart Products Solution and EVRYTHNG’s intelligent IoT cloud, the ‘BRIGHT BMBR’ connected jackets feature interactive and fast response codes and NFC, giving consumers access to exclusive, personalized experiences in dining, art, retail and fashion.  

Avery Dennison created an RFID-enabled omnichannel retail experience at NRF, showcasing real-time inventory visibility with Intel’s Responsive Retail Sensor (RRS). Avery Dennison also featured its collaboration with Sarah Angold, jewelry designer and Vogue Italia’s “Vogue Talents” award-winner. Angold’s custom-made accessory pieces, embedded with Avery Dennison’s RFID technology, trigger unique interactive mirror experiences in collaboration with Oak Labs. Attendees will participate in an RFID-enhanced retail experience as the mirror displays item-level product information and styling recommendations, among other interactive features.  

Avery Dennison showcased the latest advancement in its Monarch Freshmarx series for improved food labeling precision and accuracy, and the Monarch 9419 hybrid printer, which enables applications such as pricing, shelf-labeling, reticketing and omnichannel order fulfillment.