Avery Dennison RFID Blog

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Avery Dennison at LATAM Retail in Brazil

The face of retail is changing around the globe and the Avery Dennison team in Latin America is leading the discussion on how retailers and brands can drive new in-store and supply chain fulfillment models while enhancing consumer experiences.

At the end of August in São Paulo, top executives from leading brands like Carrefour, Boticário, Falabella, C&A and Heineken spoke about how they are innovating their products and services to meet evolving consumer demands. There were quite a few reoccuring themes around omni-channel retailing and consumer experience. In order to be competitive in the changing retail environment, brands and retailers recognize they have to provide easy ways to buy their products and provide engaging experiences with their brand.

On stage, Francisco Melo, vice president and general manager of Global RFID and Avery Dennison, spoke about the power of radio-frequency identification (RFID) as the foundational element to frictionless shopping. He discussed how retailers around the globe are enjoying the benefits of increased sales, fewer markdowns and improved omnichannel fulfillment. As retailers and brands move beyond the traditional in-store experience. RFID technology has become a fundamental requirement to enhance a seamless shopping journey across multiple channels, bringing together priorities of various business functions including sales, marketing and merchandising; ultimately driving sales and enhancing consumer satisfaction.

“RFID technology is the foundation for the future of retail. Infusing a digital identity on every product in the supply chain enables brands and retailers numerous ways to drive efficiency in the supply chain, optimize retail operations and engage their consumers. "

Francisco Melo, Vice President and General Manager of Global RFID and Avery Dennison


In the booth, visitors came to see RFID technology in action. From beauty to food to apparel, retailers explored the speed and accuracy of RFID and learned how our capabilities can integrate radiofrequency technology seamlessly and at scale into existing packaging. They also explored how our innovative VelaTM technology offers a dynamic and personalized experience to consumers within the physical store environment.

"Retail in Latin America is changing quickly. As consumers demand new ways to shop and interact; technologies for physical stores as well as RFID intelligent labeling solutions will lead to increased efficiencies and effectiveness for retailers and brands. Solutions like VelaTM interactive displays and RFID for omnichannel fulfillment are driving a competitive advantage for our customers."

Isabela Monteiro Galli, Marketing Director, Latin America of Avery Dennison

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