Our RFID Leadership Team

Meet Our Leaders

The Avery Dennison RFID Leadership Team is committed to bringing the latest and most effective RFID solutions to the customers we serve. With their years of experience, industry and technical knowledge, and a united commitment to innovation, enhancing bottom-line results, and driving our sustainability ethos, these RFID experts are leading our business as we lead in the industry.

Francisco Melo
Vice President and General Manager,
Global RFID

Aufrid Baijens
Director, RFID Project Management, Supply Chain, Quality

Hannah Bernard
Director, Marketing Communications,
Apparel and RFID

Peter Cockerell
RFID Platform

George Dyche
Director, RFID Innovation &
Product Management

DJ Lee
Global RFID Channel Sales

Jeremy Schenof
Senior Director, 
Global RFID Solutions

Andrew Sweat
Human Resources

Bill Toney
Vice President,
Global RFID Market Development

Bruno Wittmann
Finance Director,
Global RFID Solutions