Our RFID Leadership Team

Meet Our Leaders

The Avery Dennison RFID Leadership Team is committed to bringing the latest and most effective RFID solutions to the customers we serve. With their years of experience, industry and technical knowledge, and a united commitment to innovation, enhancing bottom-line results, and driving our sustainability ethos, these RFID experts are leading our business as we lead in the industry.

Francisco Melo
Vice President and General Manager,
Global RFID

Aufrid Baijens
Director, RFID Project Management, Supply Chain, Quality

Hannah Bernard
Director, Marketing Communications,
Apparel and RFID

Peter Cockerell
Director,
RFID Platform

George Dyche
Senior Director, RFID Innovation and
Product Management

DJ Lee
Director,
Global RFID Channel Sales

Jeremy Schenof
Senior Director, 
Global RFID Solutions

Jeremy Chura Senior. Human Resources Director, RFID and Intelligent Labels

Jeremy Chura
Senior. Human Resources Director,
RFID and Intelligent Labels

Bill Toney
Vice President,
Global RFID Market Development

Julie Rodriguez Director, RFID Project Management and GPD

Julie Rodriguez
Director, RFID
Project Management and GPD

Helen Balsells Finance Director,  Global RFID

Helen Balsells
Finance Director,
Global RFID

Julie Vargas
Director, Digital Solutions
and Brand Protection